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Lead Gen Marketing Manager - Salt Lake City, UT

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Company Name:PrincePerelson & Associates
Location:Salt Lake City, UT
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Description

Lead Gen Marketing ManagerREMOTE US$85-100K/yearAre you driven by a love of creating marketing strategies? Do you love to analyze processes to drive business leads? Are you innately curious?A SaaS company in the exploding field of customer experience is looking to add a Lead Gen Marketing Manager to their team. This individual would be driving strategy, managing process, making decisions on spend, and analyzing data.We are looking for an individual that is a high-level thinker focused on driving quality leads. You ll need to be comfortable with owning the paid strategy, lifecycle marketing, and leading our marketing ops and performance metrics.Responsibilities:Collaborate with the VP of Marketing to develop digital marketing strategies and work with the marketing team to ensure successful execution.Manage the digital marketing budget while increasing efficiency of spendDrive brand awareness through working with our internal marketing team and partner agenciesBuild campaigns across paid channels that increase brand awareness and generate enterprise MQLs (ie PPC, Paid social, retargeting, ABM)Lead marketing automation and touch points to move prospects seamlessly through the pipelineMonitor branding and voice content on all social channelsDefine, analyze and report performance to optimize digital marketing campaigns, and assess against goals (ROI and KPIs) on a weekly and monthly basis. Ensure alignment and clear communication among key stakeholders throughout the course of all projects, including milestone reviews, results summaries and learningsRequired Skills:3-5 years of digital marketing, SaaS preferredMarketing automation skillsStrong analytical skills with expertise in website analyticsExperience with Pardot, Unbounce, Drift is a bonusA successful candidate will be growth oriented, own their actions and results, and be exceptionally drivenPrincePerelson & Associates is an Equal Opportunity Employer and we do not discriminate against applicants due to race, color, religion, sex, national origin, age, disability, genetics, veteran status, or on the basis of disability or any other federal, state or local protected class. All applicants applying for U.S. job openings must be authorized to work in the United States.

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