VP of Brand Marketing - Subscription Services Salt Lake City, UT A Utah based, global leader in technology and innovation is looking to add a VP of Brand Marketing - Subscription Services . The VP of Brand Marketing is a customer centric leader that will serve as the gatekeeper of the brand voice, positioning and strategy. This individual will be responsible for building out the strategic marketing plan along with the development, coordination, implementation, and execution of all marketing activities across digital and retail channels. Works in conjunction with other senior leadership to ensure coordination and mutual effectiveness of all marketing efforts. Leads team of marketing professionals to develop effective marketing programs designed to create brand awareness, customer acquisition, retention, and loyalty. This individual must also be able to operate autonomously with the ability and desire to not only drive high level strategy but get in the weeds and execute. ROLES AND RESPONSIBILITIES Responsible for building the marketing strategy, marketing content calendar and integrated marketing campaigns. Ideate and execute brand storytelling campaigns, product campaigns, and ambassador/influencer marketing that come to life via digital channels (i.e. website, online blog, social feeds, email, pr, and digital marketing touch points). Partner closely with the direct-to-consumer and eCommerce team to test and learn what creative content performs best across paid media channels to optimize performance. Oversee all production activities for the brand campaigns as the key relationship holder for agency partners to ensure there is consistency in brand voice and messaging. Manage a dedicated team of employees responsible for creative development of marketing programs to support the website, email, social, paid media, retail, and events. Establish a strong social presence to drive the rapid growth of followers that also exhibit a high level of engagement with the brand, weaving in influencer and ambassador content and partnerships. Participates in global marketing meetings to help drive the development of global marketing programs, content, and activation activities. Collaborate and lead across the organization. Fulfill a leadership role in conjunction with Merchandising, DTC, Business Development & eCommerce teams, and any other internal departments as appropriate in coordination of marketing activities. Responsible for developing annual marketing budgets and prioritizing spend to support content creation and channel needs. This is a senior role, and this individual must be capable of leading and influencing brand initiatives and be able to communicate effectively with senior leadership. QUALIFICATIONS Expert understanding of how to build and execute integrated digital marketing strategies for brand and sales growth. Comprehensive ability to effectively work directly with external marketing agencies, distribution partners and customers. In-depth knowledge of fitness and experience platforms a plus Advanced leadership capability with the ability to train, mentor and coach associates. Advanced project management capability Ability to originate and foster creative process from ideation to implementation. Ability to manage budgets and media plans and to meet deadlines in a dynamic and changing environment. EDUCATION AND EXPERIENCE Bachelor’s degree or equivalent required. Fitness, Apparel or Nutrition brand/product marketing experience a plus 5+ years of relevant brand/content experience with a DTC eCommerce brand 2+ years of experience in influencer marketing and content strategy with proven track record of hitting targets and influencer program process implementation 2+ years of experience leading or overseeing a brand creative team Demonstrated record of success A strong desire to build a network of other great practitioners COMPENSATION AND BENEFITS Highly competitive compensation, including a performance-based bonus Full benefits package (Medical, HSA, FSA, Dental, Vision and Life insurance) 401(k) with company match A PTO policy that ensures your able to find a happy work-to-life balance Access to cutting-edge technology and hardware Collaborative work space and environment A free beverage center and snack bar to keep you hydrated and fueled throughout the day PrincePerelson & Associates is an Equal Opportunity Employer and we do not discriminate against applicants due to race, color, religion, sex, national origin, age, disability, genetics, veteran status, or on the basis of disability or any other federal, state or local protected class. All applicants applying for U.S. job openings must be authorized to work in the United States.